The starting point of Maxita Agency was in the retail scene. After a short glimpse in the world of denim the founders Marita and Max Nilsson opened their own multibrand store in which they provided some of the leading sportswear brands. Marita and Max then started to combine leisure wear with exclusive MTM. With the knowledge and contacts from the different segments behind the world of denim, sportswear labels and fine MTM the agency Maxita Agency began to be created. Year 2013 Andrea Nilsson established Maxita Woman and the agency started to take a more offensive direction into the women´s fashion.